Nutella; Breakfast’s Partner in Crime


That’s usually what I hear from most of my friends when I mention the name or pull out the lovely jar. Nutella, a tasty chocolate hazelnut spread, has become ever popular on the breakfast table as well as some simple baked goods and desserts.


 (look, there it is!)


So where did this chocolate heaven sent spread come from exactly?

According to, this spread originated in the 1940’s by pastry creator Mr. Pietro Ferrero, (yes, Ferrero, like those yummy chocolate balls at Christmas) founder of the Ferrero company. Originally Nutella was more hazelnut and less chocolate because of the shortage of cocoa during WWII rationing and also due to the high supply of hazelnuts in the Piedmont region of Italy (northwest).

(chocolate Christmas balls)


Nonetheless, Nutella was actually easily accessed due to it’s low cost in comparison to a plain piece of chocolate. (can’t say that about today’s prices.) Nutella’s original name was “pasta gianduja,” pasta meaning paste and gianduja which is just the name of a famous carnival character who helped advertise the product. Instead of a jar, pasta gianduja was made in the form of a loaf and wrapped in tin foil so mothers could easily slice it and place it on bread for sandwhiches. So how did the jar come about? Well, children being children, would only eat the pasta gianduja and throw the bread away. (I mean, who wouldn’t.) So out came the jar and pasta gianduja became a spread which was renamed to “supercrema gianduja,” due to it being a spreadable version of the gianduja. “Supercrema gianduja” was eventually renamed “Nutella” in 1964, with the origin of the word being “nut” and the “ella” giving it a soft ending.How nice.


Pasta Gianduja





the first advertisements
Updated Spreadable Version



So how exactly did this spread make it’s way to America?? 

Nutella was first imported from Italy to the U.S. over 25 years ago in 1983 and was initially distributed in the Northeastern part of the country. Since then, the popularity of Nutella has grown steadily over the years and it is now available across the United States. In addition, Nutella is also marketed and sold all over the world.


And what should you use it with??

Well, lucky for you there’s a whole website on this topic. (:

Some of the items included on that list that are a personal fave for me include:

  • on toast
  • in a crepe
  • dipped with a banana!

The list is endless though.



World Nutella Day is on February 5th!


Happy Spreading! (:




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